GEMS was born from a desire to weave together the humanity of artists and the resonance of their creations. More than a gallery, it is a living laboratory where Canadian talents—both established and emerging—are invited to experiment freely, unburdened by the confines of medium or narrative. Each piece flows as an extension of its maker, carrying their vision, presence, and story.

At the heart of our mission lies a dialogue: between artists and Canadian collectors, between the act of creating and the act of living with art. We believe this exchange strengthens not only the bonds between creators and audiences but also the cultural fabric of Canada itself.

To further this conversation, GEMS extends its practice beyond curation. Through cinematic short stories and films, made accessible to all, we uncover the intimate processes, passions, and worlds of the artists we champion. These narratives are not add-ons but continuations of the artwork—another way to feel the pulse of creation.

GEMS is both bridge and catalyst: a space where art becomes human again, and where collectors and audiences are invited into the very heart of contemporary creation.

A man in white gloves stands behind several wooden art crates, holding one open while looking directly at the camera. Three GEMS-branded tubes are stacked beside him on the floor.

Ali Khanafer, Creative Director

I’ve always been drawn to the quiet stories that live inside works of art — the gestures, the doubts, the moments of clarity that shape what we eventually see on the wall.

We create films and visual stories that bring these moments to light, offering collectors and audiences a deeper connection to the artists behind the work. Our goal isn’t simply to present art, but to reveal the human texture that gives each piece its meaning. Every project we produce — from intimate studio portraits to curated collections of original and limited-edition works — celebrates the dialogue between creation and collection. For us, collecting is not just about acquiring; it’s about understanding, about entering the artist’s world and carrying a piece of it forward.

In the end, my work is about connection: between creators and collectors, vision and emotion, the artwork and the world it reflects.