The Art of Collecting — A Dialogue Between You and the World

Some gestures are quiet yet profoundly meaningful. Beginning an art collection is one of them. It is not a question of wealth or status, but of sensibility, a way of living with beauty, surrounding yourself with objects that speak, in subtle tones, of time, memory, and intention.

At GEMS, we believe that every collection begins with a moment of connection, a silent conversation between you and a work of art. Through our campaign, The Art of Collecting, we invite you to explore this intimate dialogue and discover how even a single piece can mark the beginning of a personal legacy.

An Invitation to Learn and Reflect

This campaign is an exploration rather than a destination. Alongside a curated selection of limited edition prints and the craftsmanship of our art crates, we offer thoughtful conversations with art dealers, consultants, and curators.

These encounters are not masterclasses in investment, but reflections on the quiet joy of collecting, how to choose with intention, how to live with art gracefully, and how a collection can mirror the life and values of its collector.

Conversation with Sarah Mashaal, Art Advisor. Produced by Gems Montreal and directed by Thomas Desjardins.

Conversation with Sarah Mashaal


Art Advisor Sarah Mashaal reveals how to collect with intention, merging passion, value, and vision in the contemporary art world.

A collection of premium wooden art crates arranged with a sculptural presence in a dark studio, illuminated by natural side light to reveal their protective structure.

Why Begin Now?

To cultivate a home that reflects your quiet passions.

To engage with art not as a possession, but as a living presence in your daily life.

To support the creation of beauty in a world that often rushes past it.

In Montréal and beyond, we invite you to take that first, unhurried step. There is no rush, no urgency ; only the quiet certainty that what is meant for you will find its place.

Begin with Intention. Collect with Grace.

If something calls to you, let it. Explore our collection, listen to the voices of those who dedicate their lives to art, and allow your own story to begin one piece at a time.