The Art of Collecting : A Dialogue Between You and the World

Some gestures are quiet yet profoundly meaningful. Beginning an art collection is one of them. It is not a question of wealth or status, but of sensibility, a way of living with beauty, surrounding yourself with objects that speak, in subtle tones, of time, memory, and intention.

At GEMS, we believe that every collection begins with a moment of connection, a silent conversation between you and a work of art. Through our campaign, The Art of Collecting, we invite you to explore this intimate dialogue and discover how even a single piece can mark the beginning of a personal legacy.

An Invitation to Learn and Reflect

This campaign is an exploration rather than a destination. Alongside a curated selection of limited edition prints and the craftsmanship of our art crates, we offer thoughtful conversations with art dealers, consultants, and curators.

These encounters are not masterclasses in investment, but reflections on the quiet joy of collecting, how to choose with intention, how to live with art gracefully, and how a collection can mirror the life and values of its collector.

Close-up of three GEMS-branded poster tubes in white and gradient black, standing upright among open wooden art shipping crates, emphasizing professional packaging and branding.

Detail view of a wooden crate carrying a heavily textured painting, with another black-and-white patterned artwork beside it, reflecting the care given to each individual piece.

Top-down view of a branded GEMS print tube laid across multiple stacked wooden crates, emphasizing the clean design and premium handling of art logistics.

A black GEMS poster tube partially visible between stacked wooden crates, highlighting the minimal, elegant branding and custom-built wooden packaging.

A single light-toned wooden crate displayed on stacked purple insulation foam, against a dark backdrop to highlight the quiet luxury of professional art crating.

A black GEMS-branded print tube resting atop a wooden shipping crate, symbolizing the fusion of sleek presentation and professional art packaging.

A wooden art crate standing on stacked purple foam sheets beside a sleek black crate, showcasing the layered protection and elevated presentation of valuable pieces.

Gloved hand lifting a bespoke wooden crate with a durable black handle, conveying the safe handling and transport of collectible artworks.
Unique Works

Originals

Conversation with Sarah Mashaal, Art Advisor. Produced by Gems Montreal and directed by Thomas Desjardins.
Art Advisor

Conversation with Sarah Mashaal


Art Advisor Sarah Mashaal reveals how to collect with intention, merging passion, value, and vision in the contemporary art world.

Directed by Thomas Desjardins

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A limited edition print marked “1/22” is being carefully inspected under magnification by a person wearing white gloves, showcasing professional art quality control.

Gloved hands position a limited edition print flat on the table, highlighting the care and craftsmanship of GEMS print handling.

White-gloved hands gently position a limited edition print during the signing process, ensuring precise handling and placement.

A woman wearing white gloves signs a GEMS certificate of authenticity next to a vibrant limited edition print featuring bold abstract colors.

Gloved hand using loupe to inspect details of a colorful fine art print edition during quality control.

A person inspects a colorful abstract print with a linen tester while wearing white gloves, with two rolled GEMS art print tubes visible in the backgroun

Close-up of a gloved hand signing the corner of a colorful print, marking the edition number with precision and care.

Close-up of three limited edition collage prints with visible artist signatures at the bottom, handled carefully with white gloves.
Limited Editions

Print Editions

Begin with Intention. Collect with Grace.

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Campaign Credits
Photographer: Arseni Khamzin
Creative Director : Ali Khanafer